Branding photoshoots are a powerful way to visually represent your business and connect with your audience. Whether you're a local Perth business or an entrepreneur looking to build your brand, having professional, cohesive images can make all the difference in how your brand is perceived.
To help you prepare for your upcoming branding shoot, I’ve put together some essential tips. These will ensure you get the best results and create images that reflect your business perfectly.
1. Minimise Patterns on Clothing
In your photoshoot, it’s best to avoid bold patterns, busy prints, or logos that could distract from the focus. Stick to solid colours or subtle designs. This will ensure your clothing complements the overall look of your shoot without overpowering it.
2. Wear Brand Colours or Neutral Tones
Whether your brand colours are bold or more subdued, you want them to shine in your photos. To maintain consistency, wear clothing in your brand’s colour palette. If you prefer a more classic look, choose neutral tones like white, beige, or grey to keep the aesthetic balanced.
3. Choose the Perfect Perth Location
Perth offers an incredible variety of locations that can provide the perfect backdrop for your shoot. Opt for a well-lit space with plenty of natural light, like Kings Park, the Perth Cultural Centre, or a bright, open indoor space. The right setting will elevate your photos and make your brand come to life.
4. Include Business-Related Props
Props that represent your business will make your branding shoot more authentic and meaningful. Whether it’s a laptop, books, tools, or materials you work with daily, these elements help tell your story visually. Plus, they’ll add personality to your photos.
5. Plan for 3-4 Outfit Changes
To make the most of your branding shoot and have a variety of content for social media, plan for 3-4 outfit changes. Each look should reflect a different facet of your business while keeping the style consistent. Think about how you want to be perceived—whether it’s professional, creative, or relaxed—and choose outfits that align with those vibes.
6. Involve Clients or Models for Service-Based Businesses
If you’re a service-based business, consider involving 3-4 clients or models in your shoot. This is a great way to showcase what you do and build credibility with potential customers. Ensure they’re dressed in a way that aligns with your brand’s aesthetic for a polished, cohesive look.
7. Hair, Makeup, and Grooming
Don’t forget about hair and makeup! Make sure you and any models are well-groomed. Simple, natural makeup and tidy hair will go a long way in making your images look professional. If your brand has a specific style, reflect that in your grooming choices.
8. Plan Your Shots
Going into the shoot with a plan will save time and keep everything on track. Think about the types of shots you want to capture, whether it’s action shots, close-ups, or lifestyle images. Having a clear vision ensures you get the images you need.
9. Background and Environment
Choose a background that doesn’t distract from your main focus. Perth offers fantastic backdrops, whether you prefer an urban setting in the CBD, a coastal vibe at Cottesloe Beach, or something more laid-back like Fremantle’s historic streets. Whatever you choose, make sure it complements your brand without overwhelming the images. There are so many studios that are available for half or full day hire so you can have the perfect aesthetic.
10. Posing and Body Language
Posing naturally is key to getting great branding images. Encourage open body language and relaxed, confident poses. Whether you want to appear approachable or more structured and professional, the right poses will help convey your brand’s message.
I want to make sure your branding shoot reflects your unique style and business. If you have any questions or need support while preparing, feel free to reach out to me directly. I’m here to help guide you through the process. Below, I’ve included some examples of previous Perth-based branding shoots to give you a sense of what to expect. I can’t wait to help you bring your brand to life!
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